• Google Analytics - to deliver clients tailored optimisation presentations
• Analytical and problem-solving skills - to extract key actionable insights to help clients with conversion rate optimisation
• Contribute to creation of new internal and external processes
• Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics
• Drive the optimisation roadmap by developing, executing and reporting on best-in-class A/B tests, and iterating based on the findings
• Combine analysis of end-to-end conversion funnels with customer feedback, capitalising on opportunities for increased performance
• Develop and deliver training/plans for clients on eCommerce platforms
• Offer advice and guidance based on best eCommerce practices, customer experience, data and insight, contemporary digital services and future trends, security and privacy
• Answer ad-hoc questions from clients within stipulated time frame, in the simplest and most effective way
• Develop and maintain templates and tools to improve efficiency and provide transparency to cross-functional teams to enable a consistent end-to-end customer journey across all touch points
• Ensured colleagues are trained on eCommerce platforms
• Assist in the progression of clients through the growth spectrum